DAYKIN
Make room for the everyday.
An independent VIQ Studio creative project exploring how a simple personal-care range could be introduced through clear product storytelling, campaign imagery and a useful shopping experience.
Scope
Brand + product campaign + content + e-commerceOrigin
An independent VIQ Studio projectThe situation
Care does not need another miracle claim.
In a crowded category, a beautiful bottle is not enough. People need to see the product, understand the routine and recognise a reason to try it. The concept avoids miracle claims and centres everyday use.
The idea
Ordinary days deserve good care.
DAYKIN speaks to people with real schedules, real skin and real expectations. The tone is light, direct and reassuring without pretending every product can change a life.
Identity and campaign
A little care, every day.
A consistent product world across packaging, stills, short-form ads, creator-style storyboards and a storefront. Different formats, one clear reason to care.
Content that earns its place
One product. More than one way to show it.
A precise product image makes the offer clear. A short film shows the ritual. A real creator can demonstrate how it fits into the day. Paid ad variations test which message deserves attention.
A smarter production route
Build the scene without building the set.
The visual exploration includes AI-assisted lifestyle scenes and product-film treatments alongside traditional design and editing. The aim is to reduce unnecessary set-building and iteration, never to distort the product or invent a customer experience.
Shopping experience
Less theatre. Better answers.
What it is. What it contains. How to use it. What it costs. Delivery and return information. The design keeps buying information as easy to find as the creative.
Selected lines
Your day is enough.
A little less fuss. A little more care.
Built for days that don’t slow down.
A product people can place in their day.